The first ever film that lets
the audience play the lead role.
Created @ Pereira & O'Dell
The Beauty Inside is an interactive web film created in partnership with Intel & Toshiba as promotion for the Toshiba Ultrabook laptop. The film follows the story of Alex, who wakes up each day in someone else's body, and chronicles his/their surreal experience on his Ultrabook. Woven throughout the film are video diaries from Alex, each self recorded by a fan (over 50 in total) who would submit a pre recorded video of themselves.
Acknowledgements for the project include a Daytime Emmy Award and 3 Grand Prix Lions from Cannes among other honors at One Show, Clios, TED and The Effies.
