CHAZ WHITWORTH
CREATIVE DIRECTOR
ART + DESIGN

Japan Airlines — SEA to TYO


In late 2018 Japan Airlines approached agency Death of Bad with a simple ask — they wanted to announce the arrival of a nonstop flight direct from Seattle to Tokyo to passerby in the Seattle airport. They wanted to do it in a way that was uniquely ownable to them, Japan's official airline. Our pitch — your Japan experience begins as soon as you board our plane.

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