CHAZ WHITWORTH
CREATIVE DIRECTOR
ART + DESIGN

Intel & Toshiba Present — The Inside Experience

The Inside Experience is Hollywood's first social film thriller brought to viewers through a partnership by Intel and Toshiba. Directed and written by D. J. Caruso (Disturbia) and starring Emmy Rossum (Shameless), the experience is broken up into several segments across multiple social media platforms, including Facebook, YouTube, and Twitter. 

The film’s plot featured a young woman named Christina Perasso (played by actress Emmy Rossum), who awakes to find herself trapped in a dark room with nothing more than a Intel + Toshiba laptop. Christina had no idea why she was trapped or how she got there. The laptop worked, but only had intermittent and untraceable access to the Internet. Over the course of the campaign, Christina would work with her friends and followers via social networking to help her gather clues and eventually escape.

During the projects runtime, fans could find new episodes of the film as they launched on the hub site, as well as interact with Christina and her friends through their own dedicated Facebook pages. Fans of the film also came together on social media in order to discuss clues, past episodes and pitch theories as to what happened to Christina.