Apple Cash for the kids.
Text to send. Track their spend.
My creative team at Apple were tasked with launching Apple Cash Family, a feature of Apple Cash that enables parents to safely and easily transfer money to their kids, as well as track spending— right from their iPhone. The design direction leveraged a cast of Animojis that were consistent across deliverables from the initial launch e-mail, video ads, landing pages as well as on Apple.com. The films were created with a platform first approach, even leveraging a trending TikTok sound "Chicken Wing" as one of the tracks.
CD Art: Chaz Whitworth
CD Copy: Nick Burd
ACD Art: Grace Espejel
ACD Copy: Rocio Urena
Sr AD: Sarah Kraus
Sr CW: Nick Finney
Sr CW: Shana Billingsley
